SKYY joins the team for the America’s Cup
Gruppo Campari, announced today that its flagship vodka brand, SKYY® Vodka, will serve as an official sponsor and the exclusive vodka supplier of Emirates Team New Zealand’s challenge for the 34th America’s Cup.
SKYY Vodka, the super-premium vodka in the iconic cobalt blue bottle, will be served at Emirates Team New Zealand events, as well as hosting hospitality opportunities at race locations around the world and chances to ride on the Emirates Team New Zealand catamarans during the adrenaline-fueled races in Italy, the US, and other international locations to be announced.
The America’s Cup, the ultimate team sport, combines cutting edge technology with true glitz and glamour and is considered “The Greatest Show on Water.”
“The America’s Cup is one of the most exciting and most followed sporting events in the world and we couldn’t be more pleased to be involved in it with SKYY Vodka,” said Andrea Conzonato, Chief Marketing Officer, Gruppo Campari.
“Partnering with Emirates Team New Zealand as they challenge for the trophy will give SKYY Vodka an amazing opportunity to reach a massive global audience in an exciting, yet glamorous way.”
Twice winner of the America’s Cup, Emirates Team New Zealand is considered among the top challengers for the cup. The competition combines exciting new boats, a new racing format, and television and web coverage that will take the viewer into the racing as never before.
The 34th America’s Cup consists of three stages of which SKYY Vodka will be participating in conjunction with Emirates Team New Zealand: the America’s Cup World Series, the Louis Vuitton Cup, the America’s Cup Challenger Series, and the America’s Cup Finals.
The series kicked off in Naples, Italy, on April 7, 2012 and concludes with the America’s Cup Finals in San Francisco, CA, in September 2013, the first time the finals have been held in the US in 18 years.
About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates (“Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-RatedFusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com
More information on the company can be found at http://www.camparigroup.com/en/group/main.jsp
Media images are available at http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp
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Great news, no doubt through a lot of great work by Grant and the crew.
Picking up more sponsors is a great thing. As the intensity of the AC programme builds, the financial demands on the campaign will swell. Those teams that can grow their own capacity to meet those demands will remain viable challengers.